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About us....




Following the successful award of a government innovation grant in 2007 Alnair Tech Ltd (previously known as Purple Frog Text Ltd) was established by Dr Masoud Saeedi.

The team has over two decades of leading edge Computer Science research and is made up of highly qualified Artificial Intelligence (AI) Information Retrieval (IR), and Knowledge Management (KM) as well as other areas of Computer Science researchers and experts.


Alnair Tech's research discovered the realisation for better value for money solutions to address the lack of control of knowledge within organisations. The products available were very expensive, ineffective and used out-dated technology.

Using the team’s combined knowledge and expertise, innovative new technology (SynAPPs) has been created as well as harnessing the latest AI, IR and KM technologies to unlock and manage the growing volume of knowledge within organisations, especially those in the professional services sector.







To always be client centric - you are the lifeblood of the company and everything we do is centred around helping you as best we can.


To be innovative, to push boundaries and take on new challenges.


To be an exciting, positive, encouraging and progressive company, supporting and pushing each team member to be the best that they can be.



Customer centric: we look after our customers’ interests as if they were our own. We will deliver high quality service and build high quality relationships with our customers.


Straightforward: we are straightforward, open and honest in all our dealings and we act with utmost integrity.


Teamwork: we work with our customers so that we are part of the same team with the same objectives.


Mutual respect: we treat everyone with respect, fairness and courtesy.


Accountability: we will take responsibility for problems and always strive to find solutions to the issues faced by our customers and colleagues.


Continuous improvement: we embrace change and continually challenge the status quo, always seeking to find better ways of doing things.




Corporate responsibility is at the heart of our vision and values. We understand a great place to work depends on a positive, innovative culture as well as a supportive environment. We realise the importance customers place on shared values and, increasingly, to respond to social and environmental concerns. These are key components of a wider commercial relationship that we regard as a continuous development.


At Alnair Tech, success means more than financial performance. We strongly believe by creating a long-term, sustainable relationship with our customers, success is assured.

We, as part of our short and long term vision, endeavour to:


  1. Continually develop our technology and stay in front of the pack with regards to Enterprise Knowledge Management and software

  2. Promote sustainable growth through responsible and innovative technology

  3. Positively engage with our customers to ensure in-depth understanding of their requirements




Alnair Tech Limited (“Alnair Tech”, “we” and “our”) takes your privacy very seriously. We ask that you read this Privacy Policy carefully as it contains important information about what to expect when we collect personal information about you and how we will use your personal data.


Alnair Tech's registered office is:


C/O Hebblethwaites 2 Westbrook Court, Sharrow Vale Road, Sheffield, South Yorkshire, United Kingdom, S11 8YZ

Company No. 05701500


This policy applies to information we collect about:

• visitors to our website;

• people who do business with us; and

• people who register for our service.


1 The information we collect about you


When you do business with us and or register for our service we collect the following personal information from you:


1.1 name

1.2 postal address,

email address,

telephone number; and

1.3 bank details and or credit card number (and expiry date)


Occasionally we may receive information about you from other sources (such as credit reference agencies) which we will add to the information which we already hold about you in order to help us provide services to you.


2 How we will use the information about you


We gather this information to allow us to process your enquiries, process any orders you may make, provide the services requested. The relevant information is then used by us, our agents and sub-contractors to communicate with you on any matter relating to the conduct of your account and the provision of the services. If you agree, we may also contact you about other products and services we think may be of interest to you.


We may also use aggregate information and statistics for the purposes of monitoring website usage in order to help us to develop our website and our services.  


3 Marketing


We may also wish to provide you with information about special features of our website or any other service or products we think may be of interest to you. If you would rather not receive this information, please send a blank email message to If you agree to us providing you with marketing information, you can always opt out at a later date.


We may also want to provide you with related information from third parties we think may be of interest to you. If you would rather not receive this information, please send an email to If you agree to us providing you with third party marketing information, you can always opt out at a later date.


4 Our use of cookies and other information-gathering technologies


Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. The information is used to track visitor use of the website and to compile statistical reports on website activity. For further information about cookies visit or You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function if you remove cookies from your browser. 

We use the following cookies:  

• Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. 

• Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.  

• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). 

• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. 

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.  
Except for essential cookies, all cookies will expire either when the browsing session ends or after 2 years.


5 How we protect your information


We have put in place the following security procedures and technical and organisational measures to safeguard your personal information:  

• We are using HTTPS for all connection within our server which utilizes SSL security mechanism

• We also encrypt sensitive data


We will use all reasonable efforts to safeguard your personal information. However, you should be aware that the use of the Internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the Internet.


6 Overseas Transfers


The information you provide may be transferred to countries outside the European Economic Area ('EEA') that do not have similar protections in place regarding your data and restrictions on its use as set out in this policy. However, we will take steps to ensure adequate protections are in place to ensure the security of your information. The EEA comprises the EU member states plus Norway, Iceland and Liechtenstein. By submitting your information, you consent to these transfers for the purposes specified above.


7 Access to your information and updating and correcting your information


You have the right to request a copy of the information that that you have provided to us. If you would like a copy of some or all of your personal information, please send an email to or send a letter to:  

Alnair Tech Limited

PO Box 188

York, YO7 9BJ

United Kingdom


Company No. 05701500

We may make a small charge for this service.

We want to ensure that your personal information is accurate and up to date. If any of the information that you have provided to Alnair Tech changes, for example if you change your email address, name or payment details, or if you wish to cancel your registration, please let us know the correct details by sending an email to or send a letter to the above address. You may ask us, or we may ask you, to correct information you or we think is inaccurate, and you may also ask us to remove information which is inaccurate.


8 Sale of business


If Alnair Tech’s business is sold or integrated with another business your details may be disclosed to our advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business.


9 Your consent


By submitting your personal information, you consent to the use of that information as set out in this policy.


10 Changes to Privacy Policy


We keep our Privacy Policy under regular review. If we change our Privacy Policy we will post the changes on this page, and place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times.  


11 How to contact Alnair Tech 


We welcome your views about our website and our Privacy Policy. If you would like to contact us with any queries or comments, please send an email to or send a letter to the above address.


12 Links to other websites


Our website contains links to other websites. This Privacy Policy only applies to this website so when you access links to other websites you should read their own privacy policies.


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